Craig Richardson

Provides the FPA with strategic marketing, sales and financial guidance through his extensive business relationships and experience.

Craig Richardson Fritz Pollard AllianceCraig’s experience and extensive business relationships provides the FPA with strategic marketing, sales and financial guidance. As a Managing Director of Stadium Capital Financing Group, LLC, majority owned by Morgan Stanley, he manages the company’s relationships with team ownership, club management and school athletic directors and works hand-in-hand to develop expansion plans, community revitalization programs, capital campaigns and the enhancement of athletic departments.

Prior to Stadium Capital, Craig held senior management positions at Credit Suisse, Leigh Steinberg Sports Management, ABN Sports Management and First Ideas Marketing. Craig has been responsible for P&L management, business planning and building and implementing global action plans. He has spent the past 24 years delivering strategic and creative leadership, which embodies all growth driving activities, while delivering high ROI.

Along with the FPA, Craig sits on the Board of Pulse Equity Partners, A Journey for 911 and SV Health. He is also the Chair for multiple annual fundraisers for the benefit of the Policemen’s Benevolence Association Widow’s and Children’s Fund. Craig received an undergraduate degree and an MBA from Duke University.